Have you ever found yourself wondering, “Could I get better marketing results if I had more resources?” Or perhaps you’ve thought, “Could hiring a marketing agency help me get everything I need done faster?” If you have, you’re not alone. In fact, if there’s one thing that we know the fresh produce marketers in the industry share, it’s a struggle with finding the time to “do it all!”
So how do you know when it’s time to stop trying to “make the time” and admit you need some muscle to get better results? Here’s how:
When sales are down, a marketer’s ability to hustle and gain results is paramount. How we approach the hustle and what we do to promote our brands can make all the difference in generating leads, conversations and ultimately, more sales. If you’re a marketer who isn’t sure what to do to turn the tides for your sales team, hiring marketing support can breathe new life, a new strategy and an outside perspective into your approach. They might be able to help you see missed opportunities that are SO close, you can’t see while coming up with creative ways to drive trial for your products.
Let’s be honest, most of you are probably doing the job of three people! Many of the fresh produce marketers we know are so focused on putting out daily fires that they agonize over when they can find the time to post that cute Instagram photo or update that page on the website. The breadth and scope required by marketing today is hardly a sport for a one-(wo)man show or a lone ranger tackling one marketing or sales problem after another. Marketing agencies, like ours, were built to provide fresh produce companies with an “instant team” of knowledgeable marketers who are working with you to achieve your goals on a daily basis.
Today’s digital marketing climate often calls for the work of not only a brand manager but also more focused roles such as a social media manager, copywriter, graphic designer, website developer…we could go on! The reality is that most fresh produce companies can’t hire a team with this breadth in-house, but that doesn’t mean you can’t have resources like this at your disposal. By working with a marketing agency, you can affordably quadruple the size of your marketing team and have access to specialists who are dedicated to making every area of your strategy work.
There is absolutely nothing wrong with admitting this to yourself—and in the world of fresh produce, we often see sales professionals talented enough to sell a box of rocks who have also been tasked with managing the marketing. Raise your hand if that’s you, Director of Sales & Marketing! It’s OKAY! But don’t try to make it work without seeking help from people who know how to do the work and most of all, who LOVE it. Let a marketing agency use their passion to achieve amazing results for you that will make everyone else think you’re a marketing genius!
If you’ve worked with an agency before and didn’t have any idea what came out of their efforts—and your dollars—as a result, you may have come to the conclusion that marketing agencies just won’t work well for your business. Could it be possible you’ve just never worked with the right agency? A good agency will help you create a strategy and S.M.A.R.T. goals on which they can report back to you with results regularly. At DMA Solutions, we’re focused on providing our clients with measurable marketing strategies that will make their finite budget and resources go farther.
If you’re thinking, “Great, I could use outside marketing support, but I can’t afford it,” you might be surprised to hear that marketing agencies can be more affordable than you think! An agency that cares about your business and your marketing success will consult you about what you CAN do with the budget that you have. DMA Solutions strives to create value with the budget we do have because we know that the potential for gaining more is then very likely. Contact us to find out how we can help you with these efforts in 2022.
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